To offer psychosocial support to the African mothers that empower them and improves their mental health.
Who are we
Mum Baby and Love is a safe space, both physical and virtual, that helps mums live a fulfilling motherhood. Through building a support base for them as they start on their journey into motherhood. Our goal is to build a community of mums who help each other cope with motherhood through a network of support groups. We especially target new mums with a focus on a holistic approach encompassing improved maternal health resulting in fewer cases of post partum depression, physical well being and socio economic support.
Through research, we aim to develop a toolkit that can be used across Africa to improve maternal mental health, advocate for change and implement policies that edge us towards achieving the SDG 3.
We work with specialised skilled professionals in the different stages of motherhood right through labour, birth, breastfeeding and parenting.
Mum Baby and Love is a registered Trust in Nairobi, Kenya, founded in 2013 as the CSR arm of Absolute Media Pictures. Mum Baby and Love was formerly registered in January 2017.
- Respect for motherhood– Every mother deserves respect irrespective of race, tribe, age, social class
- Empathy– We are all different, we understand our difference is what brings us together
- Integrity– To deliver whole and realistic motherhood experiences
- Responsibility for motherhood– To acknowledge and preserve the culture and traditions that surrounded motherhood
- Passion– For life and to bring life
We are mothers without borders
|Goals||Reach||Activities||Key Expected Outcome|
|Support Groups||Pre and post partum support for new mothers||Increase the number of events to reach mot mothers.
Increase our social media reach
Create more content for our blog
|Project Baby Shower events
Weekly updates on our social media platform
Weekly blogging on the website
Training for our content developers
|Record fewer cases of Post Partum Depression
Better social support for new mothers
Empowered mothers through information and education, who are better prepared for their new role.
|Expansion||Increase our community demographic to be more inclusive of mothers in new spaces||Slums
|Birth preparation classes
|Increased number of hospital births among mothers in the slums.
Economic growth among mothers which in turn affects their decision regarding, family planning, early marriages and life goals
Uptake of NHIF services offered by the government
|Rural areas||Birth Preparation classes
Inclusion of Traditional Birth Assistants in training and encouraging mothers to seek professional assistance during birth
|Adaptation of safer ways of birth and baby care including Pre-Natal visits, hospital birth
Better equipped TBAs to take mothers through pregnancy and birth this will reduces maternal and child mortality
|Motherhood Culture||Documentation of culture surrounding motherhood in different communities||Visit different communities around the country and talk to grandmothers about the process from pregnancy, labour and birth and care.||Video, audio and written research.||Preserve the culture surrounding motherhood for history purposes.
Encourage communities to let go of practices that are potentially harmful to both mother and child.
Mum Baby and Love Goals 2017-2020
- Finally Potty Trained
- The Bags That Feed Me
- I Took a Mama’s Break!!!
- Eczema: What’s there to know
- Picha Yangu Sauti Yangu
- The Passports Are Here!!!
- Getting a Passport for Your Child